Trace Documentation

Lightweight install attribution and deferred deep links. Privacy-preserving, fraud-resistant, no dashboard required.

What is Trace?

Trace answers a simple question: which marketing campaign drove this app install?

It gives your app install attribution with deferred deep links in a single SDK call. No dashboard, no UI — just a CLI and API that return the answer.

Install Attribution

Know whether an install came from a campaign or was organic. Supports install referrer, click ID, and probabilistic fingerprinting.

Deferred Deep Links

Link users to in-app content even when the app isn’t installed yet. The deep link payload is delivered on first open.

CLI & Short Links

Create and manage trackable short links from the terminal or REST API. Campaign IDs, deep link paths, and platform-specific destinations.

Event Tracking

Track post-install events (purchases, signups) and tie them back to the campaign that drove the install.

Webhooks & Integrations

Get real-time notifications for installs, opens, and events. Built-in templates for Slack, Discord, and Teams — or use raw JSON with HMAC signing.

Privacy First

IP addresses are hashed, never stored in plaintext. GDPR erasure and data export endpoints are built in.

Multi-Region

Pin apps to US or EU regions. Data stays in the region you choose.

How it works

User clicks short link → Trace records the click
     ↓
User installs from App Store / Play Store
     ↓
App opens → SDK calls Trace → attribution returned
     ↓
If the link had a deep link path → SDK delivers it to your app