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Trace Docs

Trace Documentation

Lightweight install attribution and deferred deep links. Privacy-preserving, fraud-resistant, no dashboard required.
Quick Start API Reference

What is Trace?

Section titled “What is Trace?”

Trace answers a simple question: which marketing campaign drove this app install?

It gives your app install attribution with deferred deep links in a single SDK call. No dashboard, no UI — just an API that returns the answer.

Install Attribution

Know whether an install came from a campaign or was organic. Supports install referrer, click ID, and probabilistic fingerprinting.

Deferred Deep Links

Link users to in-app content even when the app isn’t installed yet. The deep link payload is delivered on first open.

Short Links

Create trackable short links with campaign IDs, deep link paths, and platform-specific destinations via the REST API.

Event Tracking

Track post-install events (purchases, signups) and tie them back to the campaign that drove the install.

Privacy First

IP addresses are hashed, never stored in plaintext. GDPR erasure and data export endpoints are built in.

Multi-Region

Pin apps to US or EU regions. Data stays in the region you choose.

How it works

Section titled “How it works”
User clicks short link → Trace records the click
     ↓
User installs from App Store / Play Store
     ↓
App opens → SDK calls Trace → attribution returned
     ↓
If the link had a deep link path → SDK delivers it to your app